Professional Background

Shirin Ariff, B.A. (Eng. Hons.), B. Ed., OCT, ICF-CAA, OLCM-L has dedicated over 22 years to the field of education. Her commitment to empowering others extends beyond the classroom. She has established herself as a 6-time international best-selling author and an international speaker. Shirin’s viral speech, “Love Conquers All,” has been viewed over 3 million times worldwide, demonstrating her powerful ability to connect and inspire on a global scale.

Coaching and Life Transformation

As an award-winning Life Transformation Coach, Shirin equips her clients with practical tools and distinctions that help them tap into their personal power. Her coaching philosophy centres on fostering authenticity, joy, freedom, and dignity in individuals while guiding them toward more fulfilling lives.

Personal Journey and Literary Contributions

As a mother of four, Shirin has navigated facial paralysis, survived cancer, and endured two dysfunctional and abusive marriages. These experiences form the foundation of her international best-selling memoir, “The Second Wife,” where she shares her heart-wrenching journey. She draws her wisdom from lived experiences and extensive training to serve and empower others, thereby earning her the affectionate nickname “Coach Yoda.”